{"id":2512,"date":"2026-08-13T07:44:56","date_gmt":"2026-08-13T07:44:56","guid":{"rendered":"https:\/\/sti.heldensupport.com\/?post_type=referenz&p=2512"},"modified":"2026-08-26T13:02:43","modified_gmt":"2026-08-26T13:02:43","slug":"omnichannel-packaging-fuer-einen-starken-markenauftritt","status":"publish","type":"referenz","link":"https:\/\/sti.heldensupport.com\/en\/produkte\/referenzen\/omnichannel-packaging-fuer-einen-starken-markenauftritt\/","title":{"rendered":"Omnichannel packaging for a strong brand presence"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1225,"template":"","meta":{"_acf_changed":true},"tags":[49,68,45,48,40,38,42],"class_list":["post-2512","referenz","type-referenz","status-publish","has-post-thumbnail","hentry","tag-co-packing","tag-e-commere-verpackungen","tag-frischfaserkarton","tag-offsetkaschierte-wellpappe","tag-promotion-verpackung","tag-verkaufsverpackungen","tag-wellpapp-display-befuellt"],"acf":{"h2-uberschrift":"UNILEVER: Konsistentes Packaging- und POS-Konzept f\u00fcr Launch von Liquid I.V.","geo-ki-optimierte_kurzfassung":"F\u00fcr den Marktstart von Liquid I.V. in Gro\u00dfbritannien und Deutschland entwickelte die STI Group ein ganzheitliches Packaging- und POS-Konzept \u00fcber s\u00e4mtliche Touchpoints hinweg. Das Leistungsspektrum umfasste Faltschachteln aus Karton, Regaltrays und Displays aus Wellpappe, Sample-Materialien sowie eine briefkastenoptimierte E-Commerce-Verpackung mit Unboxing-Erlebnis. Durch zentrales Farbmanagement und standort\u00fcbergreifende Produktionsabstimmung entstand ein konsistenter Markenauftritt \u00fcber alle Formate, Materialien und Druckverfahren hinweg.","challenge":"F\u00fcr den Launch des Elektrolytgetr\u00e4nk-Pulvers Liquid I.V. von Unilever in Gro\u00dfbritannien und Deutschland sollte ein einheitlicher Markenauftritt \u00fcber zahlreiche Verpackungs- und POS-Formate hinweg sichergestellt werden. Von Musterkarten \u00fcber Faltschachteln und E-Commerce-Verpackungen bis hin zu Regaltrays und Displays galt es, die Markenidentit\u00e4t konsistent abzubilden. Eine besondere Herausforderung bestand darin, \u00fcber unterschiedliche Materialien, Druckverfahren, Formate und Produktionsstandorte hinweg eine pr\u00e4zise Farb\u00fcbereinstimmung sicherzustellen.","solution":"Die STI Group entwickelte und produzierte eine ganzheitliche Omnichannel-L\u00f6sung aus einer Hand. Zum Lieferumfang geh\u00f6rten Faltschachteln aus Karton, Wellpapp-Regaltrays, vorbef\u00fcllte Temporary Displays aus Wellpappe, Sample-Materialien sowie eine briefkastenoptimierte E-Commerce-Verpackung mit hochwertigem Unboxing-Erlebnis. F\u00fcr den POS-Einsatz im Handel entstand ein aufmerksamkeitsstarkes Display aus Wellpappe mit aufmerksamkeitsstarker Markeninszenierung. Durch zentrales Farbmanagement und eine enge Abstimmung zwischen mehreren STI Group Standorten wurde ein konsistentes Erscheinungsbild \u00fcber alle Touchpoints, Materialien und Drucktechnologien hinweg realisiert.\r\n","benefits":"Einheitlicher Markenauftritt \u00fcber Packaging, E-Commerce und POS hinweg\r\nKonsistente Farbwiedergabe \u00fcber unterschiedliche Materialien, Formate und Druckverfahren\r\nEffizienter Rollout eines komplexen Multi-Format-Packaging-Systems aus einer Hand\r\nBriefkastenoptimierte E-Commerce-Verpackung mit verbessertem Unboxing-Erlebnis\r\nNachhaltige POS-L\u00f6sung durch den Einsatz von Displaymaterial mit 97 % Recyclinganteil","bild_1":1224,"bild_2":1225,"bild_3":"","markte":["Food","Pharma"],"produkt":["Verpackung","POS-Display"],"youtube_video_url":""},"dsm_author":{"name":"Alwina Neumann","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/8f7f8123e32989469c4c41f157d3f6361176c725aa83f66fde45e4b6ee9f0346?s=96&d=mm&r=g","archive_link":"https:\/\/sti.heldensupport.com\/en\/author\/alwina-neumann\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-150x150.jpg","medium":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-200x300.jpg","medium_large":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-768x1152.jpg","large":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-683x1024.jpg","1536x1536":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-1024x1536.jpg","2048x2048":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-1365x2048.jpg","trp-custom-language-flag":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-scaled.jpg","et-pb-post-main-image":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-400x250.jpg","et-pb-post-main-image-fullwidth":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-1080x675.jpg","et-pb-portfolio-image":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-400x284.jpg","et-pb-portfolio-module-image":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-510x382.jpg","et-pb-portfolio-image-single":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-1080x1620.jpg","et-pb-gallery-module-image-portrait":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-400x516.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-2880x1800.jpg","et-pb-image--responsive--desktop":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-1280x1920.jpg","et-pb-image--responsive--tablet":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-980x1470.jpg","et-pb-image--responsive--phone":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-480x720.jpg","full":"https:\/\/sti.heldensupport.com\/wp-content\/uploads\/2026\/07\/IMG_0075-scaled.jpg"},"dsm_comment_count":0,"yoast_head":"\nLiquid I.V. 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