POS display for pharmacies with 360° service

SIDROGA AND SIEMENS & CO.: POS display for Sidroga and EMS

The STI Group developed, manufactured and assembled a modular POS display for Sidroga and Siemens & Co. for the pharmacy-exclusive brands Sidroga and EMS. The rollable, rotatable display solution showcases almost 80 products in a compact space, incorporates six leaflet holders and supports pharmacies with country-specific stocking, logistics, merchandising, photographic documentation and optional disposal of old displays.

Challenge

Sidroga and Siemens & Co. needed an eye-catching POS solution for pharmacies for their pharmacy-exclusive brands, Sidroga and EMS. The task: to showcase a complete product range in a small space, inform consumers about product features directly at the point of sale, and roll out the solution flexibly across Germany, Austria and German- and French-speaking Switzerland.

Solution

The STI Group developed, manufactured, fitted and assembled a modular long-term display as a complete package. It is based on an easily rotatable metal structure mounted on a mobile metal plinth. Printed plastic panels on all four sides ensure maximum brand impact. Six integrated leaflet boxes provide space for brochures.

Benefits

  • A wide-ranging product display: nearly 80 products are displayed within the pharmacy’s compact space.
  • Flexible positioning: The castor-fitted base and swivelling design make it easy to manoeuvre and access from all sides.
  • Efficient roll-out: Four country-specific configurations were assembled and dispatched.
  • Rapid roll-out: 70 % displays were installed in pharmacies within seven days.
  • Services included: Set-up, quality control, photographic documentation and optional disposal of old displays were all part of the scope of services.

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