XXL Gift Pack for a strong brand presence

For the 3-litre bottle of 9MILE Vodka, the STI Group produced high-quality promotional packaging made from corrugated cardboard. The XXL gift pack protects the bottle, highball glasses and measuring pump, presents the brand in an eye-catching way and is suitable for both high-street retailers and online shops. Viewing windows, finishes, integrated recipes and the bottle’s LED lighting create a unique brand and product experience.

For the 3-litre bottle of 9MILE Vodka, MBG required eye-catching promotional packaging that would safely protect the set – which weighs a total of 9 kg – whilst also conveying the brand’s premium character. Alongside the XXL bottle, the packaging was to incorporate either four highball glasses and a measuring pump, or six highball glasses, depending on the variant. The solution had to stand out both on German retail shelves and in online shops, whilst also serving as a ready-to-give party pack.

The STI Group has produced an XXL gift pack made from corrugated cardboard, which securely holds the bottle, glasses and accessories in place within a single-material solution. A removable insert allows for two different on-pack designs. Large, rock-shaped die-cut display windows allow the unique texture of the bottle and glasses to be experienced. The four-colour offset printing, dispersion varnish and spot UV varnish showcase the design inspired by Nine Mile Canyon. Die-cut handles also make it easier to carry.

• Reliable product protection: The sturdy corrugated cardboard packaging protects the 3-litre bottle, the jars and the accessories, which have a total weight of 9 kg.
• Flexible options: By swapping the insert, the packaging can accommodate either four jars plus a dosing pump or six jars.
• A strong selling point: display windows, high-quality finishes, free gifts and the LED bottle, which lights up or flashes in three different modes, create an eye-catching product experience.
• Ready-to-give solution: The complete set can be presented without the need for additional wrapping paper; perforated handles on the sides make it easy to handle.
• Easy to recycle: this single-material corrugated cardboard packaging can be recycled via the waste paper collection scheme.